Case Study for Agency
03-1014811-173

Case History 1
Brand: Wartner

Challenge:
Launch a new product form into a category long-dominated by one
wart-removal brand

Components of Success:
Overcome trade and consumer skepticism toward the new product form by
launching from a PR platform, followed by national radio advertising
and targeted promotions

Results:
Wartner achieved number-one market share within 135 days of the retail
launch.

Case History 2
Client: Beaches of Fort Myers and Sanibel (Lee County, Florida Visitor
and Convention Bureau)

Challenge:
Increase tourism volume and per-visit revenues during the worst travel
recession since WWII; compete for tourist dollars versus
higher-spending destinations, such as Walt Disney World/Orlando, Miami
and the Florida Keys

Components of Success:
Based on extensive consumer and market insight we identified a unique
branding opportunity and re-cast Lee County as 'a place to reconnect
with loved ones.' This emotionally compelling message is expressed
through integrated advertising, direct marketing, Internet, permission
e-mail and other components. Lee County's media budget has been
significantly extended through a partnership/co-op program conceived,
built and managed by the agency.

Results:
Since 9/11, Lee County has outperformed the entire U.S. leisure travel
segment. Record visitation was achieved in 2004, despite the
devastation and disruption caused by Hurricane Charlie.

Case History 3
Client: Stanford Hospital & Clinics (Stanford University)

Challenge:
Reverse decline in admittances and revenues for heart procedures

Components of Success:
Our proprietary HealthQuest Predictive Targeting methodology
allowed us to identify individual consumers with a high likelihood of
risk for heart disease. These individuals are targeted with a
compelling engagement process combining direct mail and online
components.

Result:
ROI greater than 20x the campaign investment