Agency Mission/Vision/Philosophy for Agency
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We think the era of the salesman is dead. We fervently believe people
are less likely to buy when they think they're being sold. So instead
of chasing, haranguing and interrupting consumers, we believe in
attracting them. The best way to do that is by communicating
the inherent magnetism --or pheromone -- of the company or brand.

By unearthing the inherent truth of a product or service, we attract
the people we like to call “perfect customers”. Customers you don’t
have to win over because they already see the inherent appeal of your
brand. Customers who can not only give you the kind of loyalty that
builds brands but can also talk up your name to other prospects. Only
by understanding what makes customers buy products can we hope to
develop communications programs that attract them.