Client/Agency Relationship for Agency
03-1014834-715

The ideal client agency partnership is a blend of many elements:

Chemistry... there should be a desire by both parties to work together.

Respect... there must be a genuine mutual respect for any relationship
to work.

Involvement... the agency should strive to become involved in the
client’s business/industry and the client should facilitate this.
Example: Our greatest percentage of work is in the music industry. The
agency President is active in NARAS (National Academy of Recorded Arts
and Sciences), NARM (National Association of Recording Merchandisers)
and has been on the Board of Directors of the CMA (Country Music
Association) for 13 years. The agency is also active on a pro-bono
basis for music industry charities.

Confidence & Trust... the client should genuinely have faith in the
ability of the agency to fulfill its task and the agency should have
the same feeling.. that they are in a strong relationship with a winner
they trust.

Responsibility... the agency should feel it has an important stake,
other than compensation, in the success of the client.

Clear Communication... most problems arise in relationships, not due to
performance, but because of poor communication. Clients should impart
information/directions clearly and concisely and the agency should
receive them completely and objectively.

Service... is a state of mind. If an agency has it, they will give it.
If they don’t, they’re in the wrong business. Our client/agency
relationships have one strong common denominator... they last! We don’t
lose good clients because of lack of performance or service. Our best
referrals are our clients.