Media Operations/Capabilities for Agency
03-1014834-715

We believe that innovative thinking has as much place in the media
department as in the creative area and media placement is every bit as
critical as the creative concept.

The creative message, no matter how powerful, will be ineffective if it
does not impact the right audience. The fact that people fall within
the same demographic group does not mean that they necessarily share
the same lifestyle, values, priorities... factors which influence
purchasing decisions.

Experience, planning, and knowledge of the market and its nuances allow
us to select proper media vehicles for your message. Skilled
negotiation allows us to deliver them with efficiency. We will further
maximize the impact of your campaign through inclusion of “added-value”
promotions.

In the demographically-sensitive music industry, we are used by more
major record labels than any other agency or buying service.

Our media department is staffed by seasoned professionals who are
equally at home with specific industry research such as SoundScan as
they are with Nielsen and Arbitron.

From network television to local cable... from radio to outdoor,
transit or print... all the way to cyberspace, you will find we are
smart... responsive... fast ... thorough and we get results!