Creative Development Process for Agency
03-1014839-496

We implement strategies to achieve our clients’ communication goals.
Through these strategies, we help our clients:

Sell Products & Services
Promote Missions and Causes
Sell Event Tickets
Create and Heighten Brand Awareness
Spread Messages

How Do We Do This?

First We Listen

Each client’s needs and goals are unique to their own situation. While
a local restaurant may need to impact potential customers within a
three-mile radius, a major retail with 40 area locations may require
exposure throughout an entire metropolitan community. Our first step is
to listen … and really understand … what our client needs to
accomplish.

Once we truly understand their objectives, we can then employ the
appropriate strategic plan to accomplish those goals.

Then We Respond

With the client’s ultimate goals constantly in mind, we create a
communication plan designed – exclusively – to accomplish those goals.
An upcoming sports or entertainment event may require advertising,
cross-promotions and publicity to raise awareness and sell tickets,
while the local branch of a national charity may wish to rely on
special events and media coverage to spread their message. Once we
identify and understand the desired end-result of our efforts, we
employ the appropriate strategic element or elements to achieve those
ends. Such elements often include media relations, promotions,
advertising/media trades, special event management, marketing even
grass-roots community activities. As the widely acknowledged
Washington, D.C. Masters of Media Events (a.k.a., publicity stunts), we
pride ourselves on creating events, activities and programs that
capture the interest, attention and response of the media, covering
newspapers, magazines, wire services, news bureaus, radio, television
and Internet media.

Finally, We Implement

Once we have our plan in place, we go to work. Employing a hands-on,
fully interactive approach, we roll up our sleeves and get to work.
With an agency principle or vice president serving as account
supervisor on every project we undertake, our team of 12 public
relations professionals does whatever it takes to accomplish our
client’s pre-determined communication goals. If that means getting up
at 4:30 to greet morning television crews, that’s what we do. If it
takes hammering in stakes and posting logo banners, we’re right there.
If it means calling weekend assignment editors on a Saturday morning or
a Sunday evening, we do it. The media never sleeps. Quite often, we
don’t either!