Media Operations/Capabilities for Agency
03-1014844-327

CAPABILITIES

We are staffed to provide Clients with full service capabilities as
established as a benchmark by the American Association of Advertising
Agencies (AAAA). We plan, write, design, produce and evaluate
promotional campaigns and strategies which may include elements of
print and broadcast advertising, direct marketing, sales promotion and
collateral materials.

In addition, complete media planning and Public Relations services
support and enhance our integrated Marketing Communications
capabilities. Newly developing promotion and sales techniques and
opportunities, such as Internet exposure and e-commerce, multimedia
technology, and highly targeted niche marketing are utilized when and
where appropriate.

At times, research leads us to make other recommendations directed to
building client business and profits. If sales support or field
training is required, we deliver the specialists to solve the problem.
If new markets must be explored, we review, analyze and present
opportunities. These comprehensive capabilities combine with an
understanding of when and where they can be applied for maximum impact.

Services required to help our clients reach their objectives often vary
greatly, since each Client's needs and objectives are different. We
evaluate individual needs and determine the most effective mix of
strategies, tools and tactics. And offer all of our services
separately, or as part of a comprehensive Marketing Communications
program.