Firm Strengths for Agency
03-1014853-747

Comprehensive Research:
Clever alone doesn’t cut it. While there’s a lot of entertaining,
beautiful advertising in the marketplace, the bottom line question
always becomes, does it work? Does it leave a positive and lasting
impression for the company or the product?

We do our homework first. As one of the few agencies of our
size with an in-house research team, we strive to craft messages that
resonate with the right audience. Whether you’re selling bagels or
behavior, you must have credible, actionable research to back up your
theories. If you don’t, they remain theories.

So at our agency, we listen, we test, and we work to understand your
unique business, issues and audience in the context of a dynamic,
ever-changing marketplace.

Social Marketing:
Social marketing combines the traditional techniques of marketing with
behavioral science, political understanding, public policy issues and
innovative coalition building. As a discipline, it is applied to
influence behavioral patterns toward a common good. The national
anti-tobacco or anti-drug campaigns are textbook examples of social
marketing. We are one of the few marketing/communications firms with
the necessary depth of understanding to produce
successful social marketing programs.

Customer Satisfaction:
Each year, our clients are contacted by an independent firm that
helps us measure our performance and identify areas for continuous
improvement. As one of the only agencies in Pennsylvania to apply
formal, rigorous measurements to client satisfaction, the appraisal
process underscores our commitment to outstanding customer service and
relationship-building over the long-term.