We are a strong proponent of qualitative and quantitative
"market research" as a critical starting point for the development of
strategic communications campaigns and as an invaluable tool for
measuring campaign impact. We have extensive experience with public
opinion surveys, "elite" surveys, one-on-one interviews, focus groups
and other techniques.
The firm also has extensive experience with grassroots advocacy and
political campaigns on a state and national level.
We have planned and managed more than half a dozen successful statewide
campaigns on ballot issues ranging from harbor dredging to
Green Acres, wastewater treatment, bridge rehabilitation and
transportation funding.