Creative Development Process for Agency
03-1014863-739

If it doesn’t SELL, it’s not creative, no matter what it looks like.
PERIOD.

To help guarantee that we’re sending a message that will sell, we
havedeveloped a proprietary research tool we call the B-MAP®, Brand
Mapping and Positioning Process. The surprisingly affordable result is
that our creative is informed with a complete understanding of what
benefits are of importance to your customers. . . in rank order! Best
of the best to worst of the worst.

Often, we find that the ad message you have been sending ranks no
better than 12th or so. We think that’s a waste of money. (A good
example is United Airlines: When tested against their primary target of
frequent business flyers, The "Fly the Friendly Skys" campaign was
rated to be a joke, and completely unbelievable. 100 million a year
down the drain!)

Most often, we find that you don't have an ADVERTISING problem...you
have a BRAND problem!

And we can fix it!