Media Operations/Capabilities for Agency
03-1014863-739

A Great Media Plan should be three things:

INTEGRATED. Your message cannot be delivered in one medium. Or two. It
must be consistently and persistently developed and expanded across
everything that you do in a way that most agencies only give lip
service to.

INTERACTIVE. No matter what your business, the Web should be considered
as both a medium and a sales channel, and developed accordingly. Our
Interactive Group is located at the epicenter of the Internet in
Silicon Valley, so that we (and you) can take full advantage of
tomorrow’s technology today.

INEXPENSIVE. Great rates come from great relationships. Instead of just
beating them up for good rates, media partners can be used as an
invaluable resource for adding value to your advertising budget. By
approaching media planning and buying with an "everyone can win"
approach, we’ve turned the old-time adversarial system into an
extremely productive extension of our clients’ limited media dollars.

(And by the way, Creative should be INTERESTING so your media dollars
are actually working!)