Agency overhead translates quickly to client expense. So we’ve
developed a business model that says, "Keep overhead low, but do Great
Work!"
It’s a business model that our clients like, because we’re able to
lower our project costs by 10-20 and even 30%. (It’s one of those
win-win things.)
• We’re a turn-key resource, working as part of your in-house marketing
department, but without the headcount.
• We’re project-based, so budget ups-and-downs don’t affect us. You
tell us what your budget is (or isn’t) and we will never exceed that
without your complete prior approval.
• We’re not the typical make-an-ad-and-run-it-forever ad agency,
because our advice very often is not to advertise.
• We’re ALWAYS less expensive than those full-service/full mark-up
agencies, because our overhead and cost structure is radically
different (and better).
Not everyone needs all of our services, which is fine; they’re there
when and if you do. But every client gets our full commitment. No
exceptions. No excuses.