Creative Development Process for Agency
03-1014867-393

Our strongest relationships start with a needs/situational analysis and
ends in a comprehensive annual program in which all elements work in
sync (integrated marketing communications plan).

The annual marketing communcations program may include many or even a
few of the traditional and non-traditional ways to communicate with and
persuade the key influences within your markets. All projects are
launched with a creative blueprint that is developed by account
managment and your staff collectively.

The blueprint gives us vital, targeted statistical and demographic
information like markets served, current and desired attitudes of your
company or brand, as well as other psychographic and demographic
details. Then the blue print is carefully reviewed with key creative,
media buying and other team members. Each department's elements are
then created and prepared.

After the approach is agreed upon by you we roll up our sleeves and go
to work.