We employ top-notch creative talent and departmental specialists that
are best in the B2B class.
Even more important is our "your side of the desk" understanding. Many
of our key people are degreed and experienced outside of the
traditional advertising realms. We have engineers on staff, helping to
understand the technical side. Several partners have worked with
industrial firms in sales/mkt. mgmt. positions. They've managed
sales forces, and have faced the challenges of growing sales, competing
for brand recognition and lowering the overall cost of selling.
The combination of strong marketing creativity and experienced business
understanding is what differentiates us.