Media Operations/Capabilities for Agency 03-1014950-933
Over 150 million in media planning and buying.
Our sister company is a full-service media communications company
providing strategic planning and buying across all media.
From 5 million in 1995, our billings have grown to over 150 million
in 2005. The reason is very simple. We have helped our clients
successfully grow their businesses.
We have a unique structure that enables us to put very senior media
professionals on the front lines working directly with our clients
every day. Actually, we have only two levels; directors and associates.
Our directors have a minimum of ten years experience. In fact, many
have 15-20 years of experience.
We now have 58 media professionals. The average level of experience is
10 years. This experience allows us to work smarter.
Our philosophy is that sound strategic thinking based on solid research
leads to media plans that can provide a competitive advantage to our
clients. We believe that every plan should be tied directly to
measurable objectives in order to gauge performance and to be able to
continuously improve the plan to maximize returns. And because we are
privately held, we invest in the latest, state-of-the art research
tools to help us develop and implement plans to drive sales for our
clients. Last year for example, our clients benefited from our
expenditure of over 800,000 in media research tools.