Agency Mission/Vision/Philosophy for Agency
03-1014952-000

To provide our clients with senior level professionals, with national
experience, to work directly with them (with apologies to S. Zyman) get
more consumers to buy more stuff, more frequently, at a higher margin.

Our motto is CREATIVE/RESULTS. And our philosophy, gained from 25+
years of all our principals, is that effective communication must be
rooted in a strategically defensible postioning. Only then can
impactful creative be done.

The scope of our creativity is demonstrated by the fact we're one of
the most awarded shops in the state. After all, we began as a creative
boutique. But that creativity now extends to positioning, research,
media, direct marketing and the internet. But it starts with the
discipline of positioning, using classic packaged goods methodologies.