Firm Strengths for Agency
03-1014952-000

Creative Development
--From TV production to label design, our team has worked on everything
from national brands to the smallest startup with a range of budgets.
But as we've mentioned earlier, our creative is about something, not
generic executions that look great on a reel but have no value other
than being entertaining.

Strategic Planning
--We actually have a process that's been honed from years of working
with national packaged goods and retail brands. The end product isn't
just a brand position, it is transactions and margin dollars. For most
agencies, when you mention "margin", they think of the space on the
edge of a page. We don't.

Design
--Some of our art directors are the most talented around. Whether
its web-based or a counter card, we have a portfolio of beautiful (and
effective) work.

Lead Programs
--Our direct response experience takes the disciplines of DR and
translates them into other communications areas. The issue of ROI is
huge among clients...wouldn't you be more comfortable with an agency
who can actually bring a cost per lead and cost per acquistion
mindset to your communications efforts?

Local Area Marketing
--Our retail client base appreciates the analytic and execution
strenghts we offer. From retention programs to frequency programs, we
have case studies that demonstrate our talents in keeping clients'
brands "sticky".