Agency Mission/Vision/Philosophy for Agency
03-1014959-049

We don't just find customers. We create believers.

Our belief is that a brand should not merely be purchased, it should
'belong' in people's lives.

Therefore, what we do - and what we've done for five of the top
twenty-five brands in the world - is create communications that deepen
and
strengthen relationships between users and brands. We passionately
believe in doing this with daring, fresh and engaging ideas built on
human truths and insights. In this way we can create corporate wealth
for our clients and help them to become market leaders.

As a result, you've probably encountered many of the global brands
we've helped to build.
· Marlboro, the world's number 1 cigarette
· Kellogg's, the world's number 1 breakfast cereal
· McDonald's, the world's number 1 quick service restaurant
· Coca-Cola Inc., the world's number 1 beverage company
· Walt Disney, the world's favorite vacation destination

The difference between making a sale and making an enduring impression
is a powerful brand. We build brands for clients by tapping emotions,
making new connections and establishing rapport with customers. We have
a restless desire to achieve more for our clients; to elevate a product
or service to a stand-alone brand; to turn customers into believers.

Going forward our mission will remain in essence the same - "creating
deep relationships between users and brands with fresh engaging ideas
built on human truths" - however, the competencies and capabilities
that we offer to clients will be changing rapidly over the next few
years.

Specifically our vision is to create a group of global companies
providing a strategically key range of communication services that
extend beyond mass advertising that will deliver:

· Digital strategy and business modeling
· Data-driven strategic thinking, placing an emphasis on data analysis
and the ability to deliver relationship marketing initiatives emanating
from data
· Cross-media planning and execution - bringing cohesion to analog and
digital efforts
· Superior digital marketing capability and emphasis on innovating in
emerging areas such as broadband creative and sophisticated
measurement.