One Last Word for Agency
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Among our many subsidiaries and opperating units, we have two we would
like to briefly outline here for you. The first focuses on
communicating with women, the other with kids.

A network of curious minds with a single mission: to improve the
quality of the relationship between brands and their female customers.
This unit is run as a virtual division and has quickly emerged as an
industry authority on women's issues. Findings have been featured on
The Oprah Winfrey Show, Bloomberg Business Report, WBBM Radio, Reuters,
and ABC-TV's The View; as well as in the L.A. Times, Working Woman, and
AdWeek. The unit has created two ground-breaking studies in the past
year: "Bone Deep: What Beauty Is Now And What It Means To Your
Business." And "Fertile Ground: Giving Birth To Great Moms
Advertising." The next project in the works is tentatively titled "The
Web In The Life Of The Whole Woman."

Given the depth and breadth of our experience with kid brands
(McDonald's, Disney, Kellogg's, etc.), it seemed only natural to
develop a special kid consultancy made up of a pan-agency team of
experts who are in constant contact with kids. The team studies and
learns about kids of all ages, recognizing the radical differences
among kids during each stage of their lives. More importantly, they
understand the importance of connecting with kids on their own terms.
Recently, the team fielded a study on friendship entitled, "Let's Be
Friends: Understanding The Human Potential Of Your Brand." This new
study looks at kids' attitudes towards friendship and how they can
affect brand relationships.