Firm Strengths for Agency
03-1014966-196

Defining an agency can’t be based on desirable concepts or visions; it
must be based on a foundational truth demonstrated consistently by the
actions of the organization.

And while most agencies in our competitive set (small to medium-sized
Full Service Independents) claim creativity and strategic soundness as
attributes that differentiate them, we believe those desirables are
merely “price of admission” and are available for scrutiny at any time.

Entrepreneurial spirit and drive, too, are fundamental to our
competitive set.

The single defining characteristic which best
distinguishes us is our COMMITMENT and what that means when a client
thinks about their relationship with us.

It’s bigger than a promise, an individual or project. It’s the sum
total of the work experience enjoyed by our clients. Inherent in our
commitment is maintaining the highest level of service to our client’s
business—something that most of our competition is not very good at.

COMMITMENT leads to four factors which distinguish us further
from our competitors:

• Enduring client relationships
• Enduring brand campaigns
• Highly integrated marketing communication ideas
• Breaking the code to unlock the brand’s potential

The absolute litmus test of our commitment is to speak with our clients
for their perspective. And that is something we encourage.