Media Operations/Capabilities for Agency
03-1014966-196

Media Best Practices: It’s All In the Connection
Capabilities
We employ a full-service media department with research,
planning, and buying capabilities including:
• TV (network, spot, syndication, national, and local cable)
• Radio (network, unwired, satellite, spot)
• Print (magazines, newspapers, Sunday supplements)
• Direct Mail
• Out-of-Home
• Guerilla (non-traditional out-of-home)
• Interactive (banners, text messaging, targeted email blasts)
• Syndicated Research – Nielsen, Arbitron, Simmons, CMR,
Mendelsohn Affluent Study, MRI
• Global buying: Partner with Corinthian Media, an independent
media buying agency who has bought globally for clients such as The
Gap, Royal Canadian Mint, Chelsea Property Group, and Iridium
(satellite phone)
Experience
• In-depth understanding of using media to drive results with a
sense of urgency
• Savvy in targeting multiple segments of the population
• Key relationships with major local and national media companies
enables us to negotiate heavily discounted rates

Breaking the Media Code

Combine media planning fundamentals with the creative flair to:
Explore new opportunities
Look at old mediums in new ways

Results driven:
Show accountability to all our clients by measuring success of a
campaign based on a predetermined metric