Client/Agency Relationship for Agency
03-1014967-225

We have two great passions here. One is for our work, the other is for
our clients. So it is vitally important that there be good chemistry
between us and our clients. We go through a lot together, so we want to
make sure that the relationship is comfortable, positive and
productive.

We don't see ourselves as our clients' advertising agency. We're their
partner. We are a significant part of their business, and they of ours.
We ask our client-partners to be very much involved in every step of
the process. At the same time, we don't want to be dictated to. We
expect for the client to respect that we know what we're doing, and do
it well, just as we respect the fact that our clients know their
business better than we do.

We have many long-term relationships, a testament to our ability to
maintain great working relationships. Also, most of our growth has not
been through adding more and more clients, but by growing along with
our exisiting clients. That's another indicator that we understand the
value of relationships, and the relationship of values.