Media Operations/Capabilities for Agency
03-1014967-225

Our guiding philosophy of planning and buying: Creating impact in the
marketplace that leads to increased market share by securing the most
targeted media vehicles at the lowest rates. We have the expertise,
clout and versatility to plan and purchase both national and local
media.

PLANNING – We break through a cluttered and competitive environment by
outsmarting, not outshouting or outspending, other advertisers.

BUYING – We deliver qualified audiences at the lowest cost.

The ALLI Plan
Media is analyzed using our proprietary system, the ALLI Plan,
which determines each media vehicle’s ability to deliver greater impact
via Attentiveness, Loyalty and Lifestyle.

The ALLI Plan is more than just a perfected media model. It is the
guiding star that points us in the only direction that matters – toward
the marketplace impact that leads to increased share for our clients
for less money.

Attentiveness – We analyze each media vehicle’s ability to retain our
target audiences attention. Consequently, our advertising message
receives more attention, which translates into higher recall.

Loyalty – We analyze loyalty or how often our target audience
watches/reads the media vehicle, in order to determine which vehicles
will rapidly build frequency at a lower cost.

Lifestyle – We analyze lifestyle and user habits, matching or target
audience to their most widely used media vehicles. This enables us to
target more efficiently with less waste.

Impact – All these factors are indexed and weighted according to client
strategies (e.g., reinforce to our customers or take from competition)
to arrive at an impact rating for each media vehicle.