Creative Development Process for Agency
03-1014968-256

At our agency, we believe there is only one thing our clients want from
our creative: RESULTS.

To achieve that, we start with a strategy. The Creative then must
reflect that strategy and bring it to life.

For the Detroit Symphony Orchestra, our approach is straightforward and
single-minded. We encourage attendance through exposure to the music.

For ABC Warehouse, our TV spots are fun and funny - and effective.

Different audiences, different Creative executions, same results:
RESULTS.

For Gardner White Furniture, one of the country's largest furniture
retailers, it's pure retail. Daily advertising to drive daily sales.

For Burns & Wilcox, North America's largest independent specialty
insurance wholesaler, it's a consistent, targeted print campaign that
clearly spells out what we're selling, but is different from all the
surrounding boring advertising.

Because, make no mistake: to achieve real results, the Creative must
not only communicate, but it must stand out. It can be funny, honest or
touching. But it better grab the audience’s attention and sway their
minds.

After all, the 30-seconds or 60-seconds or page or banner costs the
same no matter what you fill it with. Why not fill it with the best?
That’s why we believe strongly in the power of Creative.

With, as you’ve probably noticed, a capital C.