Media Operations/Capabilities for Agency
03-1014968-256

To paraphrase Thomas Edison, Media is one percent inspiration, 99
percent perspiration. When planning a media buy, we avail ourselves of
all relevant information in order to make the most efficient media buy
possible. Whether it’s a multi-media campaign or a single-medium blitz,
we compare data among different mediums and narrow down the plan to the
best options. That is just the beginning. Every buy is sweated over.
Negotiations last multiple rounds as we work each outlet to get the
best buy. Then we negotiate for added value opportunities. We pride
ourselves on never leaving a dollar on the table for our clients.
Sponsorships, appearances, contests, give-aways, co-branding,
opportunites, etc. are all pursued vigorously.

Our media team of experienced planners and buyers are efficient in the
planning and purchase of all types of media. Whether its spot TV or
regional outdoor, we efficiently and effectively buy over 40 million
dollars worth of media per year.