Cultural Profile for Agency
03-1014970-324

The heart and soul of our agency pulls into the driveway every morning
and out every evening -- our colleagues. This is what our agency is
really about -- people. The following principles articulate the vision
that has guided our agency since the time when there were only two cars
in the parking lot. These principles reflect how top management feels
about its greatest resource -- its people.

The Dignity of the Individual
We believe in the potential of every individual. We strive to provide a
trusting environment where these capabilities can be fully expressed.
Top management at our company is committed to the empowerment of every
individual in the organization.

Making a Contribution
While we are focused on making sure that our agency is a profitable
business venture, we are also interested in making a contribution to
people's lives. We want to maintain an environment where all our key
relationships -- clients, colleagues, and vendors -- are enriched by
their association with each other.

Being a Team
We believe that we will ultimately achieve our goals together. We have
repeatedly seen that the most powerful force in the marketplace is a
true team of motivated and talented individuals working together.

An Empathetic View
We attempt to apply one single criterion to all personnel decisions:
"Is this the way we would like to be treated?" This management style is
cultivated throughout our organization and is designed to provide the
highest degree of motivation at every level.