Agency Mission/Vision/Philosophy for Agency
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The mission of the agency is brand building.

We founded the agency fifteen years ago at the request of Brown-Forman
who yearned for an agency that was totally committed to brand building.
To build that agency, we decided on a few simple principles.

First, that if we hired good people; and gave them quality clients to
work on; we’d deliver good work. Secondly we needed to hire large
agency talent, and pair them with large agency clients in a small
agency culture to eliminate bureaucracy and promote client-agency
partnership. Thirdly, to keep those quality clients and talented
employees long-term, we’d remain an independent, employee-owned agency
that would allow us to provide continuity of service and the best
creative product we could to our quality clients.

These simple principles have successfully guided us for fifteen years.
We continue to be 100% focussed on brand building. We continue to serve
a short list of quality clients who want to build their brands. We
continue to have a long-term group of senior ex-big agency employees
working on building their client’s businesses. And we continue to
enjoying coming to work every day.