Client/Agency Relationship for Agency
03-1014971-361

Our client-agency relationships can be summed up in two thoughts:
partnership and long-term relationships.

Partnership comes from the agency team taking on the client’s problems
as our own…and solving them. To do that, we first have to be good
listeners – keenly listening to all our clients’ problems, concerns and
issues. It is only after Clients truly believe that we have listened
both intellectually and emotionally, do they give us the license to
solve the problems. Said differently, we foster open and honest lines
of communication. We fight for ideas that we believe in – and candidly
ask for honest, direct feedback. We would rather listen to strong,
heartfelt opposition than a lukewarm reaction hidden behind a veil of
politeness. We find that the common pursuit of the best advertising
ideas always leads to true partnership.

Long-term relationships also come from solving Client’s business
problems – over and over and over again. Our ability to solve problems
comes from continuity of staff, terrific ideas and business integrity.
Our two best examples of successful long-term relationships are our two
biggest clients – Brown-Forman and CPI/Sears - who have been with us
since we started the agency fifteen years ago.