Our firm's five core competencies are:
1) Identifying consumer insights via our proprietary “Meaningful
Reality” planning system, which maximizes our advertising strategies
and creative product.
2) Developing solution-oriented advertising strategies which leverages
those insights to inspire advertising that solves business problems.
3) Creativity - we have a terrific creative team driven to produce
great advertising.
4) Marketing small brands in cluttered categories - e.g. generating
double-digit sales increases for PayDay (the fiftieth brand in the
candy bar business).
5) Adding value to brands in price-driven categories – building sales
for Sears Portrait studios and Southwestern Bell Mobile Systems.