Media Operations/Capabilities for Agency
03-1014971-361

We do not have media capabilities internally. For fifteen years we’ve
partnered with Advancers. Advancers is one of the top five biggest
independent media services companies in the US; is owned by Omnicom;
has offices in three cities (St. Louis, New York & Chicago); and was
the first independent media service to qualify as a 4A’s member.

Strategic media planning represents a key strength of the firm, and
accounts for 50% of revenue. Advanswers media plans focus on how the
target consumes media schedules; develops media plans based on specific
exposure levels for that target within meaningful time frames; and then
provides a method for setting media communication goals in a systematic
and clearly defined manner.

The company has over thirty-five blue chip clients across many
different categories. As such, the company has significant presence in
all media – media placement exceeds 600M annually.

Integrated marketing media, save DM, is handled in-house. We have
significant experience in trade/sales force communications and event
promotion, especially with the Energizer Company. We are also
continuing to build increasingly more sophisticated web site and
Ecommerce programs for our clients.

The Richmond Group - a St. Louis firm - is our strategic partner for
direct marketing.