Agency Mission/Vision/Philosophy for Agency
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PHILOSOPHY

All our creative is based on one key research finding. It says that
every person in America is exposed to, on the average, 1600 advertising
messages a day. They notice fewer than 148. They remember only 22. And
six of those are remembered negatively.

That's a .01 chance your advertising will work. The only way to beat
these odds is with compelling strategies and high-impact creative.