Media Operations/Capabilities for Agency
03-1014981-841

Our full-service media department has repeatedly outperformed major
buying services in delivering the best efficiencies in the market. In
fact, for every new client (ranging from fast food to automotive) we
have purchased media more efficiently than their previous service or
agency.

For us, buying efficiently is the cost of entry. We vigorously pursue
the marketing opportunities many media have available for the taking.
When they don't exist, we create our own.

Our planning and buying expertise ranges from the traditional (TV,
outdoor, print, etc.) to the non-traditional (virtual signage, aerial
banners) to the internet. Nationally, regionally and locally. We have
at our disposal the latest systems and research tools to make smart
plans. And post-buy analyses are always completed, including
stewardship of all buys.

Our media expertise was recognized in 2002 when we won the Media
Grand Prix at Cannes for our work on the Florida 'truth' anti-tobacco
campaign. Our Media Director, Jim Poh was also recently honored by
being named one of Advertising Age's "Media Mavens". We have been
recognized with "Plan of the Year" for the last 2 years by Mediaweek
magazine and in 2003 we were recognized by the Outdoor Advertising
Association of America with the National Outdoor Plan of the year.

Planning and strategic development is at our core. It's the foundation
from which we deliver on marketing objectives and ultimately maximize
return on investment. Because our media has to deliver with the same
impact and effectiveness as the creative it showcases.