In our minds, finding the right agency partner is all about culture and
fit. In addition to the facts included in this agency profile it’s
paramount to us that you get a feel for who we are and how we approach
this business. So here goes: Virtually every office in our agency is
the same size. We believe great solutions are always simple but never
easy. We believe the best idea should win, whomever it comes from. In
general, people would rather work for us than for our competitors.
We’re very casual about our work environment but very serious about our
work. We hire people smarter than us. We believe the product is much
more important than the process. We never use the word “management”. We
believe experience is only important if the future is going to be like
the past. And we believe it rarely is. We believe that a few smart
visionaries are more valuable than a few thousand focus groups. And we
know that, in building a brand today, ideas are a more important
currency than money.