Media Operations/Capabilities for Agency
03-1014984-027

We believe that in a world of fragmented media choices and new
technology, media is a crucial strategic tool that can give advertisers
a competitive advantage. We’ve developed a "trigger point" approach to
ensure that media is strategically applied to encourage a specific
consumer response or to deliver the message when and where the consumer
will be most receptive.

In the U.S., we buy all media, all dayparts and nearly all client
categories for over 65 advertisers and 300 individual brands. With 2
billion dollars in buying leverage, intelligence and proprietary
systems, we’re able to assure that our clients get the best prices and
maximum added value. And we make sure each buy delivers as estimated.
(Which explains why our media buyers were named the toughest
negotiators in the business in a recent industry poll.)

We’re also innovators. We established one of the industry’s first
interactive media units; pioneered techniques including program barter
deals, station group deals and multi-year buys; "invented" pre-and
post-game sports shows; and developed the performance standards that
have made local cable a viable media option.

The result of our media excellence: we have more media agency-of-record
assignments than any other agency in the country…and the world.