Firm Strengths for Agency
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1. Integration – a one-stop integrated solution
You’ll hear it from many, but typically integration offered by ad
agencies is about everything looking the same. We are not biased toward
one type of media over another; rather, our passion lies in finding
unique ways to augment traditional advertising to create a deeper and
more effective connection with your customer. We have the breadth and
depth of expertise across a full range of marketing disciplines.

2. Non-traditional work
Some agencies begin with ads and then try to create guerilla work.
Others specialize in branded content but don’t have experience in
communications. We set aside both approaches. Instead, we come to each
project with a singular focus on how to make it succeed, without the
limitations of particular advertising deliverables or ways to market.
This philosophy has led to a widely hailed strength in non-traditional
work, and has brought the agency accolades from the likes of the Clios
and BrandWeek, which in 2005 placed us in their list of top 10 guerilla
marketers. Be it mobile marketing or viral voicemail, we’re predisposed
to think beyond traditional advertising. More importantly, we
understand when this kind of work is a gimmick and when it can be
meaningful, and we know how to drive invention as much as adaptation.

3. Building differentiated brands
We have a long history building differentiated brands. For example, in
the highly commoditized category of apple juice, we found the Bit that
positioned Tree Top as a premium, quality juice that mothers with
children now prefer over other juice brands. In the invisible
commoditized market of silicon chips, we were able to build interest
in the Broadcom brand while being outspent by Intel 10 to 1.
Differentiating brands at the retail level is also a core expertise and
something we have successfully done for Nike for the past eight years.
In insurance, we helped Safeco build a brand through independent agents
and are currently working with Fireman’s Fund Insurance Company to grow
their property and casualty businesses. We believe the key to
successfully differentiating a brand lies in Finding the Bit that is
special to your brand and offers consumers something that nothing else
does.

4. Performance-based marketing
Our Performance Marketing Group (PMG) represents the purest form of
agency accountability available to marketers. We specialize in
full-service lead generation through online advertising, including
banners, search, rich media, e-mail, affiliate marketing, incentive
placements, sweepstakes and content sponsorships. Because the PMG
operates strictly through cost-per-lead or cost-per-acquisition models,
our compensation is directly tied to our clients’ success. With this
model, we have a proven track record of generating nearly a million
qualified leads a year for our clients.