Media Operations/Capabilities for Agency
03-1014985-092

There are some things that just shouldn’t be separated, and we strongly
believe that media planning, account strategy and creative planning all
must be done under the same roof. With these
teams sitting shoulder to shoulder, strategizing and brainstorming as
one team, you win with media opportunities that are unique to your
business. Our media planners are inventive and tenacious, unearthing
breakthrough ideas and researching new and relevant sources for
delivering your message.

Our media group leverages the best of two worlds:
• Tightly integrated in-house media planning that ensures our media
solutions are as creative as the creative work itself.
• The multi billion dollar buying power of a WPP GroupM media company,
which ensures the greatest cost efficiencies available in today’s
competitive media arena.

Together we’re able to deliver fully integrated media services, from
online to print to DRTV. We believe the best media plans are those that
use media in unique ways to captivate the audience at all points along
the purchase path, including in-store. We’ve created 60-minute
documentaries for television and new franchised premium positions in
magazines. We’ve printed ads on pizza boxes and used empty storefronts
for messages. We’ve seeded viral campaigns on the Internet and staged
protests at trade shows. We believe an engaged and interested consumer
is a better consumer.
Our team’s services include:
• Media planning and buying for offline advertising, online and
non-traditional media
• Multicultural media
• Branded entertainment
• Sponsorships, promotions and events
• DRTV planning, buying and measurement