Agency Mission/Vision/Philosophy for Agency
03-1014989-372

Building a brand and building a business are not mutually exclusive
propositions. But for more than a decade advertising agencies have been
criticized for not understanding their clients' business. And business
consultants have lacked the creative talent to convert business advice
into ideas that work.

A few years back, we set about to build an alternative business model
we call communications consultancy. We searched for the best business
minds, including entrepreneurs, top consultants and Wall Street
professionals, and combined them with some of the most talented
creative leaders in the advertising industry.

This new approach has helped us achieve record growth and outperform
firms in the advertising industry for four consecutive years. And
that's a track record we share with our clients:
- John Hancock realized 117% and 175% of their core investment product
goals.
- In a flat industry, Dunkin' Donuts increased customer counts by 5%.
- Fidelity Investments grew call and web volume by 1000% since
advertising began.
- The Top-Flite Magna was the most successful golf ball introduction in
history.