Client/Agency Relationship for Agency
03-1014989-372

We think the best client/agency relationships are those based on true
partnership, mutual respect and trust. We are not only marketing
partners to our clients, but business partners too, intimately involved
in the health and prosperity of our client's business. Kathleen
Driscoll, VP Corporate Communications, John Hancock described our
approach in this way: "(The Agency) people take a very strong strategic
business view of their role. They're not just concerned about what an
ad says. They have strong talent, with good strategic minds. They look
at the business and ask: "How does this fit; why does this make sense
for where you're going as a company?"

Our most effective relationships are those in which we roll up our
sleeves with our client's and tackle their business and marketing
challenges together. Our client at Gillette once described our working
relationship in this way: "If you walked into a meeting between
Gillette and (our agency) and you didn't know who was who, you would
not be able to tell, from listening to the conversation, who was agency
and who was client. We have that kind of a partnership. This is
distinctly different from the type of relationships we have with many
of the other agencies with whom we work."

One of the ways we implement this philosophy is through an entirely
customer-driven organizational structure. While we have discrete
functional groups across each discipline - design, general advertising,
direct and database marketing, promotions, and internet services - we
are organized by a team approach, with each team member reporting into
a single client service director, responsible for the health of the
client relationship. Our team approach and customer-facing
organizational structure ensure our solutions are always client driven.


Our client's respect the care we take to maximize their marketing
dollars. George Sokolowski, SVP Marketing, for TJX Companies said, "Our
agency people are good business people, not just creative people. Like
us, they don't believe in spending gratuitously. So we've been able to
maximize our investment."

Our approach as true business partners to our clients has lead to many
strong, and lengthy relationships. We have had the privilege of working
with John Hancock, for example, for close to 15 years. And Wang Global
has been with us for nearly 25 years.