Firm Strengths for Agency
03-1014989-372

Industry Expertise: We have organized our business along industry lines
including financial services, technology, and healthcare. Financial
services: Our financial services practice accounts for over a third of
agency billings and 34% of our Boston billable employees work on
financial services business full time. Technology: Nearly a quarter of
our agency billings are derived from our technology clients.
Healthcare: Our diverse and growing healthcare client roster includes
Humana, Harvard Pilgrim Health Care, Partners HealthCare System, The
Dana-Farber Cancer Institute, and Bayer. We also own and manage the
Pri-Med conference - the fastest growing and largest primary care
conference in the country.

Integrated Marketing Communications: We work with several clients in
the service sector that tend to view advertising not just as a
promotional vehicle, but as a distribution channel. As such, we offer
integrated marketing that drives customers to the web or to a call
center. In fact, our top 10 clients use an average of 5 integrated
services each.

Targeting: Because of our significant financial services and technology
client base, we have developed an expertise marketing to the 20 million
most affluent. In addition, we conduct more primary research among
business decision makers than any other agency in the country.

Retail: We have built a retail engine to successfully handle the high
volume marketing demands of our national retail clients such as
Fidelity Investments, John Hancock, BankBoston, Dunkin' Donuts,
Marshalls and AutoNation USA.

Marketing Complex Brands: With a roster of national and international
technology and financial services clients, we are experienced at
managing complex brands and organizational structures.