Media Operations/Capabilities for Agency
03-1014989-372

Our media department provides full service media capabilities, from
strategic planning to buying. Our mission is to provide customer and
business-focused innovative media solutions, to execute them flawlessly
by "sweating the details", and to achieve the greatest value for each
client's investment. We are fully-integrated with our Targeting and
Strategic Planning groups so all media solutions are derived from
comprehensive customer profiles and insights.

With several national retail clients on our roster, we are the "quick
turnaround" experts. In fact, just last year we executed a media buy
for Fidelity Investments that had never been done before. We created
spots at 2 p.m. every day that ran on network television and CNN that
evening. The spots highlighted the news of the day that might affect
the investment world with a voice-over that explained how Fidelity had
already acted upon the news. We assembled the production team, sold the
idea to the networks (the first time it had ever been done) and were on
the air in two weeks. The spots ran without a hitch for six straight
weeks. On February 13, when the Dow broke the 7,000 barrier, we
produced the spot at 4:31 p.m. and it ran on the CBS Evening News at
6:30 p.m.

Finally, because of our blue-chip, premium brand client roster, our
media department has developed an expertise reaching the twenty million
most affluent, and business decision makers. We have more clout and
negotiating leverage among the media that reaches these groups, than
almost any other agency in the country.