Agency Mission/Vision/Philosophy for Agency
03-1014994-767

We believe the greatest service we can render a client is the power of
a High Value Idea. High Value Ideas are based on a profound
understanding of the problem. They are brilliant, enduring and
persuasive in all media. These ideas are marketing assets capable of
crossing cultural, physical and all media boundaries, and have
profound economic impact for our clients. Some examples of the High
Value Ideas we have created with our clients include GMC- Professional
Grade, Johnson & Johnson- Having a Baby Changes Everything, Milk- The
Milk Mustache, Stella Artois- Worth Any Sacrifice and Saab-Born from
Jets.

To develop High Value Ideas, we look at things sideways, backwards
and sometimes upside down rather than accepting the first solution.
We have a sense of urgency and a sense of purpose. This has helped
us to quietly build a unique culture in a New York agency. One that
combines the talent of a large, multinational network with the spirit
of a start-up. One that attracts clients because we don’t accept
conventional wisdom or formulaic approaches. Every hire we make,
every client we choose to pursue and every decision we agonize over
has to be with this thought in mind, “Can we roll up our sleeves and
get to work now?”