Media Operations/Capabilities for Agency
03-1014997-031

The basic philosophy behind all media planning and buying initiatives
is to look beyond the numbers. While research and enumeration figure
quite heavily as the basis for all we do in media per se, the ethnic
insights that we gather, particularly from a qualitative standpoint are
intrinsic to the planning process. While we have a huge equity base in
spot radio; it being quite impactful in reaching ethnic minorities, we
are also intimately familiar with the entire oeuvre of media
availabilities including television, the internet, out of home, et. Al.
In addition to planning, we purchase all media that we recommend,
negotiating and placing syndicated, network, spot, and cable
television, along with newspaper, on-line, out of home, magazine and,
of course, radio. We have long-standing relationships with minority
media vendors/owners that enable us to procure added value in many
forms, far in excess of dollars spent.