Firm Strengths for Agency
03-1014998-122

· BrandAsset Valuator - We've invested tens of millions of dollars to
develop the most comprehensive global database of consumer perceptions
about brands. BAV has given us a unique understanding of the dynamics
of brands - a model that turns much conventional wisdom about marketing
and brands on its head. We've learned that brands can only be built
through a distinct progression of consumer perceptions. We know what
makes brands thrive. We know what attributes drive strong margins and
financial performance. We've even learned that, managed properly,
brands can remain strong forever.

· "Best Alone, Better Together" - we can bring the full-range of world
class communications, people and tools to the service of our clients in
an urgent and cohesive manner anywhere around the globe. As a single
unified global network, linked by common purpose and technology, we are
able to share knowledge, experience, capabilities and discipline across
all of our offices. We are unique in our ability to deliver precisely
what clients need when and where they need it. "Best Alone, Better
Together." It's our way of saying that our clients' brands will get the
attention and resources they need to win in the marketplace.

· "Inspired Simplicity" - We believe that the best ideas are always the
simplest ideas. By striving for simplicity in all things, we are able
to create advertising that gets results for our clients, which is our
sole priority. We adhere to the philosophy of Inspired Simplicity in
order to develop superior creative that is truly effective. We believe
this gives each of our clients marketplace leverage in building sales,
building loyalty and building brands.