Media Operations/Capabilities for Agency 03-1015001-407
"Integration" works. We believe that media is anything and everywhere.
It’s the side of a building, the back of a grocery receipt, or a sample
that arrives in your mailbox; it’s an Internet banner on a tiny
computer screen, a product placement in a 70-millimeter movie, or a
single "swoosh" on a golf hat worn by Tiger Woods as he wins the
Masters. We believe in integrating the best elements to derive a
communications solution. But no solution is the same for each marketing
challenge. We look at everything from the target audience’s
perspective. We understand that the goal is to seduce them when they’re
in the mood. We are organized as a 360-degree communications group–we
surround our audience with specific messages, custom-designed by medium
and delivered in the most seductive environment.
Media Buying – We bill more than 300 million. We support buying done
by our sister company. They are one of the most influential media
research and buying organizations in the world and purchases more
than 1 billion in broadcast per year.