Media Operations/Capabilities for Agency
03-1015003-607

Our media operation provides all the functions and services you would
expect from a large, full-service media operation responsible for over
500M in media placements annually.

It is staffed by 54 experienced media professionals, has all
the latest research and maintains a vast array of computer systems to
optimize and control media plans and purchases.

While we have defined media roles in terms of the traditional planning
and negotiation functions, media planning has been integrated into
account teams rather than confined them mentally and physically into a
cloistered media department. In this way, the media planners are
immersed in the total strategic development process at its earliest
stages.

There are several other areas that differentiate our media function:

Local marketing

Strategic targeting

Creative solutions

Responsiveness

Hard-nosed negotiations

Control/Accountability/Stewardship

Objectivity

Testing

Our philosophy can be summarized as follows:

Since most of our media clients are significantly outspent by their
competitors, it is critical for us to find innovative ways to leverage
our clients’ media budgets so that each and every dollar works as if it
were five.