Cultural Profile for Agency
03-1015005-815

We are an agency that has operated for twenty years on some
fundamental founding principles. Our belief that the most effective
communication is borne out of the marriage of outstanding creative
brand strategy and thinking with outstanding creative brand execution
is demonstrated most clearly in the fact that we do not, and have
never, presented speculative creative work in pitches (we are probably
the only agency in the world with this policy).

This is because we do not believe that the pitch process is an
environment that produces the best and most effective advertising, and
we spend that time developing and then presenting the most effective
advertising strategy. All our business that has been won through
pitches has been won on this basis.