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Client/Agency Relationship for Agency
03-1015015-978

In terms of client/agency relationships, you don't add an aloof,
third-party agency when you hire our shop. You add active, involved
members directly to your team. The goal of that team is to effectively
market a product or shape a perception or build a brand. Our
responsibility is to bring to that team relevant experience, fresh
thinking and the customer's point of view.

Of course, there are limits. We don't forget who's boss. And we want to
make a fair profit. But we handle your product and your money as if
they were our own. We succeed only when you succeed. We speak our
minds. We encourage you to speak yours. We're hard working, tenacious
and honest. We promote forward-thinking. We believe in having fun.

All said, the team ends up with marketing communications that reflect
the image of the client and its product, rather than the image of the
agency and its employees. It's a simple philosophy that builds a strong
relationship: client and agency; teamwork and success. We can sum up
the outcome of this orientation in a few words. Our advertising sells
and we have proof.


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