One Last Word for Agency
03-1015019-501

To understand us, you must first understand where we were born.

In a city in the middle of the American upper Midwestern prairie. Where
the summers are short, the winters are brutal, and the work ethic came
straight off the farm: get up early, respect the people around you,
stay humble but know you can always do better, and never let your
family down.

Out of this came the remarkable vision to create the world’s best
advertising agency. An agency built not on the typical foundation of
politics, competing agendas, good and bad clients, inflated titles and
expansive offices, but on a new model.

The model said that a great agency could outsmart the competition
without outspending them. That brilliant creativity was an unfair
advantage in the marketplace. That a creatively–driven agency could
have a deep business orientation and make economic arguments for big
ideas. That a client list should be hand-picked and small, so agency
principals could stay neck-deep in client businesses. That an agency
built around the work, and nothing but the work, could prosper.

And prosper is a word that rightly belongs in any sentence about us.

We now bill almost 800 million and count among our client list
some of the most impressive brands on the planet. Brands who are no
strangers to traditional marketing overpromise, but who have found in
us a relentless, kindred spirit where what matters is strategic and
creative brilliance leading to marketplace results.

Our integrated approach to brand-building is not only taught at many
American universities, and we've taken our brand around the world by
building creativity centers around remarkable strategic and creative
partners.

Yet despite the growth, the core values remain the same. It’s still
using creativity to generate disproportionate business success for our
clients.