Creative Development Process for Agency
03-1015020-636

1. We meet with you to clearly understand the problem that advertising
must solve in communicating with your target audience. Our philosophy
is to increase your business in two ways: Effective advertising that
increases sales and the bottom line. We do not produce creative that
wins awards for the sake of winning awards.

2. We clearly define the target market.

3. We prepare a communication plan that includes these three elements:
a. Establishing creative objectives that focus on communicating with
the target market.
b. Discussion of the rationale for the creative concepts.
c. Outlining the creative strategy behind the concept.

4. We seek to meet with you throughout the creative process to assure
our efforts are on target.