Creative Development Process for Agency
03-1015022-912

Our creative development process begins with a thorough investigation
of the marketing situation and a discussion of specific campaign
objectives with client representatives.

Campaign strategies are then formulated and succinctly communicated in
the form of a Creative Work Plan, developed by account service and
creative team members prior to developing creative concepts. These are
reviewed and approved by the client before any work on a campaign
begins. Once work plans are approved, a number of creative concepts are
explored and the best are presented to our client.

In all of our work, we strive to maintain these creative standards.
Every communications piece will:

o have a simple, singular advertising idea
o be expressed and executed in an unexpected, original,
non-imitative
manner
o be consistent with the strategy and advertising objectives
established for the project
o be consistent with the client's image
o be graphically distinctive and brilliantly executed.