Media Operations/Capabilities for Agency
03-1015022-912

We offer our clients superior media planning and buying capabilities,
including the services of one of the most respected and efficient media
professionals in the U. S., our media director. She has more than 30
years of experience in regional and national media planning,
negotiating and buying and was recently recognized as one of the top 25
media strategists in the United States in the business-to-business
category by Advertising Age Business Marketing and Business Week.

The goals of the media department are to:
o Utilize media vehicles that provide maximum impact on your
target audience
o Negotiate efficient media schedules to optimize your budget
o Seek special opportunities to extend media dollars

We have expertise in all areas of media:
o Network radio and television, cable television, and spot radio
and television
o Local and national newspaper
o Business-to-business and consumer magazines
o Out-of-home advertising/non-traditional advertising
o Yellow Pages advertising
o Direct marketing lists
o Value added opportunities

Our greatest strengths include our:
o Powerful negotiating abilities
o Creative approach to adding value to all media plans and buys
o Disciplined use of media research
o Thoroughness in post-buy analyses, ad checking and auditing
o Reputation for professionalism